The fundamental principle of web design is understanding how users will interact with your designs and how that experience affects their perception of the brand. Creating a positive user experience by incorporating both functionality and aesthetics is vital to a successful design. Featured below are two web design projects I created while in the School of Art and Visual Technology at George Mason University, a complete web design for an author who needed to establish a blog and an online presence, a social media ad for Facebook, and a redesign of the distance learning modules for Digital Communications Theory at the University of Florida.